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Reel AI: Erik Barmack’s biweekly article for The Ankler
David Ellison’s AI Plan: Make a Movie 20 Times. But First…
Erik Barmack’s Reel AI Column from The Ankler
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David Ellison’s AI Plan: Make a Movie 20 Times. But First…
Skydance’s chief says the tech can test 15-20 versions of a film. But with $80B in debt, the revolution starts in the back office
Reality TV Trashes 99% of Footage. AI Can Turn It Into More TV
‘Summer House’ to Scandoval scandals erupt in real time. A new platform wants to feed obsessive fans in the moment
What Happens When AI Goes Rogue Inside Netflix, Disney and Paramount?
AI CEOs spent the weekend warning the tech could destroy humanity. But first it might release your movie without you
Yes, Robots Are Coming for Sports
Amazon, Google and Apple have robotics divisions and could one day build sports leagues they now spend billions to rent
Apple Music’s Big AI Test: Will Fans Always Choose the Human?
A third of new uploads are synthetic, but account for less than 0.5% of listening. The platforms are betting that may not last.
Hollywood and ByteDance Reach an AI Copyright Agreement
The Motion Picture Association has secured stronger copyright protections from ByteDance for its AI video and image tools. The agreement marks a rare negotiated outcome in Hollywood's ongoing fight over unauthorized use of its intellectual property.
Will Audiences Watch AI Actors? In China, the Answer Is Yes
38% of its top 100 short-form shows now feature ‘digital humans’ as fans cross the uncanny valley with ease
Elon Musk’s ‘Odyssey’ and the Coming Mockbuster Wave
Grok doesn’t need to beat Nolan. It just needs to ride Universal’s $125 million marketing campaign
Hollywood Is Quietly Hiring for AI Even as It Fights the Technology
A Los Angeles Times review of Hollywood job postings found more than one in 10 open positions was likely connected to artificial intelligence, revealing a widening gap between the industry’s public caution and its internal investment.
George Lucas Says Hollywood Can’t Stop AI. He Doesn’t Think It Should.
The Star Wars creator says artificial intelligence will make movies easier to produce and compares the current anxiety to earlier technological shifts, putting one of Hollywood’s great technical innovators firmly on the pro-AI side.
Instagram’s 72-Hour AI Fail Exposes the Engagement Trap
As with Netflix and other streamers, the audience isn’t infinite. But attempts to hold attention are — and some will get ugly
Tilly Norwood Gets Her First Movie — and Hollywood’s AI Actor Experiment Gets Real
Particle 6 is building a feature around the synthetic performer who infuriated Hollywood last year. Misaligned will combine AI with human writers, directors and editors, turning an industry provocation into an actual production test.
The Hottest AI Video Startup Calls B.S. on the Movie-in-a-Prompt Fantasy (Copy)
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
Hollywood's AI Debate Is Over. The Competition Has Already Begun.
June wasn't the month Hollywood decided whether to embrace artificial intelligence. It was the month the industry's biggest players quietly accepted that AI is becoming part of filmmaking—and shifted their attention toward who will control it.
Google's $75 Million Bet on A24 Changes Hollywood's AI Conversation
Google's investment in independent studio A24 is more than another AI partnership—it signals a shift from Silicon Valley building tools for Hollywood to filmmakers helping shape the technology from the inside.
Cannes Market Signals That AI Is Becoming an International Sales Requirement
AI was no longer a sideshow at this year's Marché du Film. From financing presentations to localization platforms, distributors and sales agents increasingly treated artificial intelligence as infrastructure rather than experimentation.
The Hottest AI Video Startup Calls B.S. on the Movie-in-a-Prompt Fantasy
Luma’s COO on the $4 billion bet that the future belongs to Hollywood pros, advertisers and creative teams
Lionsgate Moves Beyond AI Tools and Bets on AI-Generated Franchises
By taking an equity stake in Runway and launching a joint development program, Lionsgate is signaling that generative AI is no longer just a production tool—it is becoming part of the studio's long-term business strategy.
Tribeca's AI Film Premiere Forces Hollywood to Separate Technology From Storytelling
Dreams of Violets, the first AI-generated live-action feature accepted into a major film festival, arrived at Tribeca with modest expectations but sparked one of the industry's biggest creative debates of the summer.
Getty's AI Trial May Decide Who Owns the Building Blocks of Hollywood's Future
As Getty Images and Stability AI face off in London's High Court, one of the world's most closely watched copyright trials could reshape how studios, artists and AI companies negotiate the value of creative work.