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Brad Pitt and the Economics of the Digital Double
Brad Pitt and the Economics of the Digital Double

Why A-list stars are renegotiating longevity, not novelty, in the AI era

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Awards Season Meets Artificial Intelligence
Awards Season Meets Artificial Intelligence

Why eligibility rules are becoming Hollywood’s next AI battleground

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Ryan Reynolds and the First AI Advertising Problem Hollywood Can’t Ignore
Ryan Reynolds and the First AI Advertising Problem Hollywood Can’t Ignore

Why celebrity-driven brands are colliding with generative marketing tools

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Hollywood’s First Real AI Credit Fight
Hollywood’s First Real AI Credit Fight

Why a quiet end-title dispute matters more than any demo

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Why Hollywood Still Hasn’t Released a Fully AI-Generated Film
Why Hollywood Still Hasn’t Released a Fully AI-Generated Film

Despite the tools, studios are refusing to own the outcome

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Taylor Swift and the New Rules of AI Enforcement
Taylor Swift and the New Rules of AI Enforcement

Why celebrity power, not law, is shaping how platforms police synthetic likeness

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Scarlett Johansson and the Line Hollywood Refuses to Cross
Scarlett Johansson and the Line Hollywood Refuses to Cross

Why one voice dispute quietly reset AI risk tolerance across studios

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International Producers See Opportunity Where Hollywood Sees Risk
International Producers See Opportunity Where Hollywood Sees Risk

Why AI adoption looks different outside the studio system

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Pre-Production Becomes the Real AI Battleground
Pre-Production Becomes the Real AI Battleground

Why studios are automating decisions long before cameras roll

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Reel AI: Erik Barmack’s biweekly article for The Ankler

Anthropic Is a $350 Billion Problem for Hollywood About to Strike

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Erik Barmack’s Reel AI Column from The Ankler

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Anthropic Is a $350 Billion Problem for Hollywood About to Strike
Anthropic Is a $350 Billion Problem for Hollywood About to Strike

Soon, the company’s Claude will be as standard in industry offices as Slack and Excel — reshaping who gets hired and what gets made

8 AI Companies Doing This the Right Way (and Won’t Get You Sued)
8 AI Companies Doing This the Right Way (and Won’t Get You Sued)

My picks for Hollywood to get behind in 2026 as Big Tech’s shortcuts catch up

5 Burning Questions Hollywood Should Ask After Trump’s AI Executive Order
5 Burning Questions Hollywood Should Ask After Trump’s AI Executive Order

From guilds to Gavin Newsom: what studios and creatives need to reckon with now

When Mickey Met Sam Altman — and What It Means for Every Other Studio Now
When Mickey Met Sam Altman — and What It Means for Every Other Studio Now

Scorched by the Streaming Wars, Bob Iger won’t let Mickey Mouse be steamrolled by Big Tech again. And eventually, all our studios will follow

AI Search and the New Hot Mess of Hollywood Discovery
AI Search and the New Hot Mess of Hollywood Discovery

‘What to watch’ is a minefield as Literate AI uncovers major biases around stars, Harry Potter and the MCU — and grim fallout for marketing, greenlights and talent

Tilly Norwood: Exec Dream, Union Nightmare and an AI Actor Army Already on Set
Tilly Norwood: Exec Dream, Union Nightmare and an AI Actor Army Already on Set

SAG-AFTRA is great at fighting the last war, not the one in front of it

INTRO TO AI

Quick Explainers on Basic AI Terms and Tools

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Intro to AI: How does ChatGPT work?
Intro to AI: How does ChatGPT work?

We’ve all seen the seemingly magical pitches/scenes ChatGPT is able to create. How does it work?

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Intro to AI: Using the ChatGPT App
Intro to AI: Using the ChatGPT App

ChatGPT recently released an app to use on your mobile device

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Intro to AI: 4 Things to Keep In Mind When Using ChatGPT
Intro to AI: 4 Things to Keep In Mind When Using ChatGPT

ChatGPT is a powerful tool, but it has limitations and drawbacks

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Intro to AI: How to Use ChatGPT Effectively
Intro to AI: How to Use ChatGPT Effectively

Some tips to getting the most out of the popular AI tool

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Intro to AI: Definitions
Intro to AI: Definitions

Some commonly used AI terms to help you understand the conversation

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5 Ways Studios Are Currently Using AI
Tech Courtney Barmack Tech Courtney Barmack

5 Ways Studios Are Currently Using AI

Artificial Intelligence (AI) has become a game-changer across various industries, and Hollywood is no exception. This article explores the several aspects of Hollywood film production that are transformed by AI.

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