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Reel AI: Erik Barmack’s biweekly article for The Ankler
Instagram’s 72-Hour AI Fail Exposes the Engagement Trap
Erik Barmack’s Reel AI Column from The Ankler
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Apple Music’s Big AI Test: Will Fans Always Choose the Human?
A third of new uploads are synthetic, but account for less than 0.5% of listening. The platforms are betting that may not last.
Will Audiences Watch AI Actors? In China, the Answer Is Yes
38% of its top 100 short-form shows now feature ‘digital humans’ as fans cross the uncanny valley with ease
Elon Musk’s ‘Odyssey’ and the Coming Mockbuster Wave
Grok doesn’t need to beat Nolan. It just needs to ride Universal’s $125 million marketing campaign
Hollywood Is Quietly Hiring for AI Even as It Fights the Technology
A Los Angeles Times review of Hollywood job postings found more than one in 10 open positions was likely connected to artificial intelligence, revealing a widening gap between the industry’s public caution and its internal investment.
George Lucas Says Hollywood Can’t Stop AI. He Doesn’t Think It Should.
The Star Wars creator says artificial intelligence will make movies easier to produce and compares the current anxiety to earlier technological shifts, putting one of Hollywood’s great technical innovators firmly on the pro-AI side.
Instagram’s 72-Hour AI Fail Exposes the Engagement Trap
As with Netflix and other streamers, the audience isn’t infinite. But attempts to hold attention are — and some will get ugly
Tilly Norwood Gets Her First Movie — and Hollywood’s AI Actor Experiment Gets Real
Particle 6 is building a feature around the synthetic performer who infuriated Hollywood last year. Misaligned will combine AI with human writers, directors and editors, turning an industry provocation into an actual production test.
The Hottest AI Video Startup Calls B.S. on the Movie-in-a-Prompt Fantasy (Copy)
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
Hollywood's AI Debate Is Over. The Competition Has Already Begun.
June wasn't the month Hollywood decided whether to embrace artificial intelligence. It was the month the industry's biggest players quietly accepted that AI is becoming part of filmmaking—and shifted their attention toward who will control it.
Google's $75 Million Bet on A24 Changes Hollywood's AI Conversation
Google's investment in independent studio A24 is more than another AI partnership—it signals a shift from Silicon Valley building tools for Hollywood to filmmakers helping shape the technology from the inside.
The Hottest AI Video Startup Calls B.S. on the Movie-in-a-Prompt Fantasy
Luma’s COO on the $4 billion bet that the future belongs to Hollywood pros, advertisers and creative teams
Tribeca's AI Film Premiere Forces Hollywood to Separate Technology From Storytelling
Dreams of Violets, the first AI-generated live-action feature accepted into a major film festival, arrived at Tribeca with modest expectations but sparked one of the industry's biggest creative debates of the summer.
Call My Agent: Hollywood’s Data Wants a Deal
New middlemen are breaking the standoff between studios and Big Tech — and bringing in millions for clients
Cannes Turns AI Into the Festival’s Most Awkward Conversation
Darren Aronofsky, Google DeepMind and AI-assisted films made the Croisette a showcase for both creative experimentation and industry unease
James Harden, Carmelo Anthony & the AI-Powered Hollywood Pivot
Forget star production companies. This company creates athlete IP faster than Hollywood can call ‘foul’
USC to NYU: AI’s Stealth Film School Takeover Has Begun
How Adobe, Google and Runway are funding adoption of their tools — even as guilds negotiate against them
Lionsgate's AI Chief Explains the Studio's New Tech Job
Kathleen Grace’s role shows how Hollywood is moving from experimental AI deals to internal governance, workflow testing and executive accountability
Grok, Kling, Runway: AI Video’s Future Has Hollywood on the Outside Looking In
Post-Sora, the space is fragmenting into separate ecosystems — and studios and streamers aren’t in any of them
YouTube Expands AI Content Labeling as Synthetic Media Surges
Platform updates introduced this month reflect growing pressure to distinguish between human-made and AI-generated video at scale
TikTok Tests AI Video Creation Tools for Brand Partnerships
New features aimed at advertisers show how generative video is being integrated directly into marketing workflows on social platforms